Integrate payment-linked experiences into the debit and credit card payment experience, as well as their digital banking.
Bank cards today almost all have identical functions. At the same time, however, they are the bank’s core product and should be given an additional function that makes their own cards the preferred choice among customers. The choice quickly fell on Card-linked Online Cashback, as this provides a USP, it can be immediately scaled nationally and no direct competitor can copy it. In addition, targeted offers should surprise and excite customers.
Implementation
Implementation based on the benfido|connect API framework and seamless integration into the banking app. Thus no break in the customer journey. The benfido content is integrated into the customer experience based on context. The complete operation, as well as content management and 2nd level support is provided by benfido. The products used are:
Short & sweet
A banking app is created with additional functions that increase customer logins and dwell times. As a result, customers are in the bank’s sphere of influence for longer and can be reached through communication. The new additional functions in the form of cashback, offers and insights are attributed solely to the bank, increase the innovation factor, everyday relevance, and customer satisfaction. The chance of becoming “Top of Wallet” increases and payment turnover rises.
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Platform & Products
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